Privacy policy

PRIVACY POLICY

Last updated: September 2026

This Privacy Policy describes how Classic Beard Co. ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from classicbeard.com (the "Site").

SECTION 1 – INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies – data files placed on your device, often including an anonymous unique identifier. For more information about cookies, visit allaboutcookies.org.
• Log files – track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

SECTION 2 – HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect generally to fulfill any orders placed through the Site, including to:

• Communicate with you
• Screen orders for potential risk or fraud
• Provide you with information or advertising relating to our products or services, when this is in line with the preferences you have shared with us

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SECTION 3 – SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example:

• Shopify – our store is hosted on Shopify Inc. They provide us with the online e-commerce platform. Your data is stored through Shopify's data storage, databases, and general application. They store your data on secure servers behind a firewall. See Shopify's Privacy Policy at shopify.com/legal/privacy.
• Payment processors – we use Shopify Payments to process payments. If you choose a direct payment gateway, that processor stores your credit card data, encrypted per PCI-DSS standards.
• Analytics and advertising – We use Google Analytics to help us understand how customers use the Site, and Google & YouTube (including Google's Enhanced Conversions feature) to measure and optimize our advertising. Enhanced Conversions shares certain hashed customer information (such as email address) with Google to improve ad measurement accuracy. You can read more about Google's data practices at google.com/intl/en/policies/privacy/, and opt out of Google Analytics here: tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

SECTION 4 – BEHAVIORAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• Google: google.com/settings/ads/anonymous
• Bing: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

Do Not Track / Global Privacy Control. Some browsers and browser extensions send a "Do Not Track" or Global Privacy Control (GPC) signal. Where required by applicable law, we honor GPC signals as a valid opt-out of the sale/sharing of your personal information for targeted advertising purposes.

SECTION 5 – YOUR RIGHTS

If you are a California, Colorado, Connecticut, Virginia, Utah, Oregon, or other US state resident with an applicable privacy law, you have the right to:

• Know what personal information we have collected about you and why
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the "sale" or "sharing" of your personal information (including for targeted advertising)
• Not be discriminated against for exercising these rights

To exercise any of these rights, contact us using the information in the "Contact" section below. We will not discriminate against you for exercising your rights under applicable privacy law.

If you are located in the European Economic Area or United Kingdom, you have the right to access, correct, update, or request deletion of your Personal Information, as well as the right to data portability, the right to object to or restrict certain processing, and the right to lodge a complaint with your local data protection authority. Additionally, if we collected your Personal Information with your consent, you have the right to withdraw that consent at any time.

SECTION 6 – DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Payment/purchase transaction data specifically is retained only as long as necessary to complete the transaction, after which it is deleted per Shopify's and our payment processor's retention policies.

SECTION 7 – COOKIES

Here is a list of cookies we use:

SECTION 8 – CHILDREN'S PRIVACY

Our Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. By using this Site, you represent that you are at least 18 years old, or the age of majority in your jurisdiction of residence.

SECTION 9 – SECURITY

We take reasonable precautions and follow industry best practices to make sure your Personal Information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. Credit card information is encrypted using SSL technology and stored per PCI-DSS requirements. No method of transmission over the internet or electronic storage is 100% secure.

SECTION 10 – CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated policy here with a revised "Last updated" date.

CONTACT

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@classicbeard.com or by mail using the details below:

Classic Beard Co.
Attn: Privacy Compliance Officer
5441 S. Macadam Ave. #6673
Portland, OR 97239